Strong brands make sure every point of customer interaction offers a good experience. And to help with that, A Relevant Company offers three main services that are invaluable to digital products: UI and UX design, service design, and design systems.
Services
Designing experiences for stronger brands
Not familiar with the terminology?
If you’re new to UI/UX, service design, or design systems, don’t worry – I’ll break them down in simple terms below.
An experience can make or break a brand
Think about it. You’ve probably had moments as a customer where everything started great, but by the end, you were left frustrated or disappointed. Do you still trust that brand? Do you still feel good about spending your time or money on it?
So much more than what meets the eye
Every way someone interacts with your brand either builds trust or wears it down. By ensuring a smooth and positive customer experience at every step, the risk of frustration drops, and trust grows stronger. When everything feels seamless, customers are more likely to stay engaged, come back, and recommend your brand to others.
Take control of your customers’ experiences
Customers who feel taken care of stay loyal. Some even turn into advocates, promoting your brand.
Clarifying the terminology
UI and UX design
The ones you’ve probably heard about before. UI (user interface) and UX (user experience) focus on how a digital product looks, feels and work. It’s about making things easy to use, visually clear, and frustration-free.
It’s like the layout and flow of a restaurant – the menu is easy to read, the tables are placed just right, and everything feels natural, so customers enjoy their time without frustration.
Service design
Strong brands ensure that different touchpoints, like websites, customer support experiences, and in-person interactions, work together as one smooth experience. UI and UX design is an integrated part of Service design.
In a restaurant, it’s the whole dining experience – from booking a table to paying the bill, every step is seamless, so customers leave happy and want to come back.
Design systems
Consistency is key for positive experiences. A design system provide reusable components, guidelines, and standards to keep a product consistent and scalable.
At a restaurant, the dishes have to taste the same, and the service needs to meet the same high standards every time. Think of design systems as the recipes and staff training that keep a restaurant running consistentently, no matter who’s cooking.
Experience
